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One Faber Group | Engagement

Sentosa!


When asked, “where is a popular place to visit within Singapore?” Sentosa will always be on the list of suggestions no matter what the situation is. For being the ‘state of fun’, Sentosa naturally has many attractions scattered across the island. One major organisation that contributes to the attractions and success of Sentosa is called ‘One Faber Group’. The organisation has attractions such as the ‘Singapore Cable Car’, the ‘Sentosa Merlion’ and the multimedia night show that's currently showing ‘Wings of Time’. They strive to offer memorable experiences for their guests and takes pride in their service and the atmosphere which they provide!

Engagement

Publicize to people like me!
One Faber Group engages with their customers through Social Media such as Facebook, Instagram and Youtube. It is a platform which allows easy access to information from the potential visitors. One Faber Group advertises promotions or special events within the pages that they are in charge of.



Screenshot from: Instagram 
Screenshot from: Facebook



Screenshot from: YouTube
They have also partnered with various companies as shown below:













This allows One Faber Group to have sales promotion through indirect distribution channels.
Examples:

Picture from: https://www.onefabergroup.com/ntuc17/
Video from: https://www.facebook.com/SingaporeCableCar/videos/1754030391298457/?hc_ref=ARTNssDtneK2027ZY_fEJ2nhs-poERLubQuHcpqKk3BkTZsZTlGjUFBsdIftk0BwGGE

As Sentosa is the brand that is known widely to people, One Faber Group has also made used of Sentosa’s public relations to publicize its attractions and tickets.

Additionally, to make sure that their fans are engaged and appreciate, One Faber Group replies to questions and comments that were commented directly.



This allows the commenter to feel special and to create an image of efficiency, effectiveness and hospitality.

Additionally, they also have websites created especially just for the attractions itself.

Singapore Cable Car:
Screenshot from: https://www.onefabergroup.com/singapore-cable-car-sky-network/
As the viewer enters the site, they will be presented with the route of the cable car. This shows the convenience of transportation between the different main attractions on site. Hence, increases the chance of purchase. 

Sentosa Merlion:
Screenshot from: http://merlion.sentosa.com.sg/index.aspx
As the viewer enters the website, they will be presented with the words "More than just an icon" which provokes curiosity. With the interactive interface, the viewers will be engaged and intrigued with the specific words used such as "treasure" and "surprise", increasing the chance of wanting to visit.

Wings of Time:
Screenshot from: http://www.wingsoftime.com.sg/index.php
Once the viewer enters the webpage, there is a button which states "watch trailer". Upon clicking on the button, the viewer will be redirected to a video that has snippets of the Wings of Time, creating hype and suspense. This attracts the viewer which increases the chance of them purchasing a ticket.

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