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Challenges

 Challenges


     Competition

    There are other multimedia effects shows within Singapore such as the “light and sound show” within Gardens by the Bay and “Spectra”, a light and water show in Marina Bay Sands. Additionally, both multimedia effects shows are free for visitors to experience. This serves as competition to One Faber Group. Especially “Spectra” as it is also a water show and it has Water Pumps, 3D projection mapping and lasers. Hence, causing the experience at Spectra to have not much of a difference when compared to Wings of Time. As “Spectra” is free, people may want to visit Spectra instead of the Wings of Time.

      Shelter

     Within the location of the Wings of Time, there is no shelter. However, there will be no refunds for the show when it rains as the show will go on. This may cause unfortunate visitors to get caught in the rain and have an unpleasant experience. As visitors will not be given any items that will be able to protect them for the elements, they can feel unappreciated and bad service or planning from the staff. Hence, there may have more negative reviews for the show and negativity may spread through word of mouth.

      Target group

   As the attractions mainly caters towards families and occasionally couples, it is shown through the attractions that One Faber Group understands their audiences’ needs and wants. However, as they are only focusing on just one main target market, they are losing out to competition and neglecting potential areas for revenue. Locals whose demographics are teenagers can be said to be one of the larger markets that visits Sentosa. However, there are not many factors within the attractions that attracts the teenagers. To entice them to visit the attractions, One Faber Group can implement student discounts or freebies so that they are willing to go.

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